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Medici Effect: What Elephants and Epidemics Can Teach Us About Innovation

by Frans Johansson

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Curator Reviews

James Dyson

Breakthrough inventions hardly ever come from completely new ideas, but rather from the application of a concept from one field to another. The cyclonic vacuum cleaner was inspired by the way industrial cyclones spun dust and dirt out of the air. To be creative, Johansson argues you need to push the boundaries, ask questions, and not be afraid of failure. Something Dyson engineers understand.

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