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Curator Reviews

Richard Serra

Kubler considers all manmade objects as products of human needs. Everything, from tools to objects of aesthetic value (artwork) is analyzed based on the understanding that innovation is always prompted by a problem that needs to be solved. Kubler introduces the concept of the “prime object,” which can exist in physical form or as an idea. He posits that everything is based on a prime object and all that develops from that prime object are mere replications and reproductions. This book has shaped my determination to innovate and to avoid the mannerisms of appropriation.

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